Trawl

Every crossed-out price, checked.

Trawl compares each product of your sale with the brand’s own site: the price you cross out, and the page you publish.

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Store check

Ready

Type your store address to run a sample check.

  1. Reading your catalog
  2. Finding the brands on sale
  3. Reading each brand’s own site
  4. Matching each product and size
  5. Comparing prices and listings

Sample data. Nothing is read from your store.

What the check finds

Brands: which brands of your sale we read on their own site, and why the others are out.

Products: how many of your products we matched to the same item at the brand, colour and size included.

Prices: every crossed-out price above what the brand itself charges, a discount a customer can disprove in one click.

Listings: the pages the brand does better, with more photos, more sections, more facts.

Each card starts from the full count and names every product it loses on the way, so the numbers always add up.

Sample results for a demo store

Brands

41brands read
  • 46Brands on sale100%
  • −3No shop of their own7%
  • 43Comparable brands93%
  • −2Site could not be read4%
  • 41Brands read on their own site89%

Products

1,096products matched
  • 1,240Products on sale100%
  • −96Brand not read8%
  • −48No same product at the brand4%
  • 1,096Products matched to the brand88%

Prices

38crossed-out prices above the brand price
  • 1,096Matched products100%
  • −112Out of stock at the brand10%
  • 984Prices compared90%
  • −946Crossed-out price not above the brand price86%
  • 38Crossed-out price above the brand price3%
Median real discount 41%

Product listings

154listings better at the brand
  • 1,096Matched products100%
  • −210Brand page not read19%
  • 886Listings compared81%
  • −732Equivalent, or better at your shop67%
  • 154Better at the brand14%

Your page next to the brand’s

Every flag comes with its proof: your listing and the brand’s page side by side, seen on the same day.

On the price, you see the crossed-out price you show, the brand’s full price and the real discount between them.

On the listing, you see what the brand page has and yours lacks: photos, composition, care, origin.

Crossed-out price above the brand price
Listing better at the brand

Gap +€30 (+19%)

Your page shows −50%. Against the brand’s own price, the real discount is 41%.

Your listing

3 photos

Merino crew sweater

Northfold · Moss, size M

Sale price€94Crossed-out price€189−50%
  • Description
  • CompositionMissing
  • Size guide
  • CareMissing
  • OriginMissing

Northfold site

7 photos

Merino crew sweater

Northfold · Moss, size M

€159Brand full price
  • Description
  • Composition
  • Size guide
  • Care
  • Origin

Nothing to install

  1. First, send your store.

    Your store address is enough. No app, no access to your admin: we read your catalog the way a customer sees it.

  2. Then we read each brand.

    For every product on sale, we find the same item, colour and size on the brand’s own site, and keep its price and its page.

  3. Then you fix what matters.

    You get the products to fix first: prices above the brand, then listings the brand does better, each with both pages side by side.

Before you ask

Which shops is it for?

Online shops that sell other brands’ products at a discount, during sales or all year round, with a store on Shopify.

Where do the brand prices come from?

From each brand’s own public site: the price and the page any customer would see there. Nothing private, nothing from your systems.

Do I have to install anything?

No. No app, no connector, no access to your admin. We read your store the way a customer does.

What if a brand cannot be checked?

The check lists it with its reason, for instance a brand with no shop of its own. Nothing leaves the count without a line.

How often is it checked?

On the schedule we set up with you: before each sale, and while it runs.

How do I start?

Send us your store address. We set up the first check with you and go through the results together.

See it on your catalog

Send your store address. We run the first check with you and go through the products to fix together.

Talk to us